{"id":10707,"date":"2015-08-26T22:52:30","date_gmt":"2015-08-27T05:52:30","guid":{"rendered":"http:\/\/www.pnwumc.org\/news\/?p=10707"},"modified":"2015-08-26T22:52:30","modified_gmt":"2015-08-27T05:52:30","slug":"united-methodist-branding-toolkit-now-available","status":"publish","type":"post","link":"https:\/\/www.pnwumc.org\/news\/united-methodist-branding-toolkit-now-available\/","title":{"rendered":"United Methodist branding toolkit now available"},"content":{"rendered":"

Nashville, Tenn.:<\/em>\u00a0United Methodist Communications<\/a>\u00a0is offering a new toolkit to make it easy for local churches, annual conferences, general agencies and other denominational entities to adopt more unified branding across the connection.<\/p>\n

The Cross and Flame, the official logo of The United Methodist Church was\u00a0created in 1968<\/a>\u00a0when The Methodist Church joined together with the Evangelical United Brethren Church. The trademarked insignia has become an instantly recognizable symbol for The United Methodist Church worldwide.<\/p>\n

Yet research shows that only about 65 percent of United Methodist churches currently use the Cross and Flame mark. Some use different flames and different crosses, as well as miscellaneous hues, even though the Cross and Flame has\u00a0specific standards<\/a>\u00a0regarding its use. Those standards have recently been updated.<\/p>\n

An\u00a0online toolkit<\/a>\u00a0is now available to help all United Methodist entities easily implement the unified branding in their own organizations, while maintaining their own identities. This free toolkit includes standardized colors and fonts, logos, social media graphics, and stationery templates \u2013 yet provides flexibility and choices for churches to integrate their own components and preferences.\u00a0<\/p>\n

\u201cConnecting with the United Methodist brand in a more consistent way promotes visual harmony and reduces confusion,\u201d said Dan Krause, chief executive of United Methodist Communications. \u201cAs with any strong brand, unified identity also allows churches to get the full benefit of consistency across denomination-wide communications. \u00a0A brand is ultimately a promise, and in our case this promise is the Wesleyan faith that is core to our identity as United Methodists to share the love of Jesus Christ and to serve the world around us.\u201d<\/p>\n

Logos of agencies, annual conferences and other ministries have varied greatly in the past. To date, seven general agencies and five annual conferences have adopted the new brand standards, as well as the Nigeria Episcopal Area and the Philippines Central Conference.<\/p>\n

Learn more at\u00a0umcom.org\/brand<\/a>.<\/p>\n

\n
About United Methodist Communications<\/h5>\n

As the communications agency for The United Methodist Church, United Methodist Communications seeks to increase awareness and visibility of the denomination in communities and nations around the globe. United Methodist Communications also offers services, tools, products and resources for communications ministry.<\/em><\/p>\n

Contact:<\/strong>
\nDiane Degnan\u00a0ddegnan@umcom.org<\/a>
\n615-742-5406 (office)\u00a0615-483-1765 (cell)<\/p>\n","protected":false},"excerpt":{"rendered":"

Nashville, Tenn.:\u00a0United Methodist Communications\u00a0is offering a new toolkit to make it easy for local churches, annual conferences, general agencies and other denominational entities to adopt more unified branding across the connection. The Cross and Flame, the official logo of The United Methodist Church was\u00a0created in 1968\u00a0when The Methodist Church joined together with the Evangelical United […]<\/p>\n","protected":false},"author":51,"featured_media":10708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[135,32],"tags":[],"class_list":{"0":"post-10707","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-communications","8":"category-news"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.pnwumc.org\/news\/wp-content\/uploads\/2015\/08\/church_template.png?fit=700%2C365&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p2l75j-2MH","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.pnwumc.org\/news\/wp-json\/wp\/v2\/posts\/10707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pnwumc.org\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pnwumc.org\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pnwumc.org\/news\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pnwumc.org\/news\/wp-json\/wp\/v2\/comments?post=10707"}],"version-history":[{"count":1,"href":"https:\/\/www.pnwumc.org\/news\/wp-json\/wp\/v2\/posts\/10707\/revisions"}],"predecessor-version":[{"id":10709,"href":"https:\/\/www.pnwumc.org\/news\/wp-json\/wp\/v2\/posts\/10707\/revisions\/10709"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pnwumc.org\/news\/wp-json\/wp\/v2\/media\/10708"}],"wp:attachment":[{"href":"https:\/\/www.pnwumc.org\/news\/wp-json\/wp\/v2\/media?parent=10707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pnwumc.org\/news\/wp-json\/wp\/v2\/categories?post=10707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pnwumc.org\/news\/wp-json\/wp\/v2\/tags?post=10707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}